2018 Top 7 E-Ticaret Web Sitesi Tasarımı Trendleri

Sayılarla açıkça görüldüğü gibi, e-ticaret piyasası yıllar içinde muazzam bir şekilde büyüdü. Üstelik, en hızlı sonuçları almak için adapte olması gereken hızlı değişen trendler ile hızlı büyüyen bir pazardır.

Bir zamanlar bir avuç ürünün satışı ile başlayan e-ticaret, artık akla gelebilecek her ürünü kapsamaktadır. Kitaplardan elektrikli ekipmanlara – her şey çevrimiçi olarak satın alınabilir. Birkaç yıla kadar, e-ticaret, dizüstü bilgisayarları ve masaüstünü kullanan bir şeydi, ancak geçtiğimiz birkaç yıl e-ticaret sitelerinden alışveriş yapmak için mobil cihazların kullanımında bir artış görüldü. Bu, çevrimiçi işletmelerin sitelerinin mobil uyumlu bir sürümüne sahip olmasını gerekli kılmıştır; bunun sonucunda mobil uyumlu ticaret sitesi geliştirme çalışmaları artmıştır. Mobil sitelerin kullanımının yanı sıra, mobil uygulamaların kullanımında da hızlı bir artış olmuştur. Tüm bu faktörler, e-ticaretin perakende sektörünün önemli bir parçası haline gelmesine katkıda bulunmuştur.

E-ticaretin artan önemi ile birlikte, bu yılki en iyi 7 e-ticaret sitesi tasarım trendine bir göz atalım.

Mobil dostu tasarım

Mobil cihazların ne kadar önemli olduğu dikkate alındığında, mobil uyumlu bir web sitesi tasarımının bu yıl en önemli e-ticaret trendlerinden biri olması sürpriz değil. Yukarıda belirtildiği gibi, m-ticaretteki artış, işletme sahiplerinin kendi sitelerine duyarlı bir tasarıma sahip olmalarını kritik hale getirdi. Duyarlı bir tasarım, farklı mobil cihazlara uyum sağlar ve x no’yu geliştirme ihtiyacını ortadan kaldırır. x hayır için tasarımlar. mobil cihazların

Şablon kullanımı

Google, 2014 yılında Android Uygulamaları geliştirmek için kullanılan bir şablon olan “Materyal Tasarımı” motifini başlattı. Artan sayıda e-ticaret sitesi artık “Materyal Tasarımı” nın dayandığı aynı tasarım ilkelerini kullanıyor. “Materyal Tasarımı” motifini kullanmak, web sitenizin kişiselleştirme için çok fazla alan olduğu için başkalarıyla aynı olacağı anlamına gelmez.

Verimli yükleme ve düzeni

Özellikle mobil cihazlar durumunda sitenin verimli yüklenmesi ve yerleşimi, geliştiriciler arasında büyük bir endişe kaynağı olmalıdır. Bu, bir kullanıcı web sitesini açtığında, önemli olanın önce yüklenmesi gerektiğini gösterir. E-ticaret web sitelerinde, ürün listeleme. Yani, yerine bir sayfada 100 ürün yükleme, geliştiriciler yüklerken sayfa başına 10 ürünü odak ve yük sonraki setleri 10 kullanıcı kaydırma eğer altındaki gerekir. Bir yerine yüklemek için çok fazla zaman alır olanlara göre daha fazla kullanıcıya hitap eden mobil kolayca yüklemek o e-ticaret siteleri unutmamalıdır.

Hamburger menüleri kullanımı

Bu yılki bir başka eğilim de hamburger menülerinin kullanımındaki artış olacaktır. Hamburger menüleri tipik olarak üç yatay çizgi ile tanımlanır ve gerektiğinde menüyü gizlemek veya göstermek için uygun bir yol sunar. Hamburger menüsünün bu önemli özelliği, siteyi gezinmeyi kolaylaştırıyor. Sitede gezinmek ne kadar kolaysa, kullanıcılar için o kadar çekici olur.

Cinemographs

Bu yıl ayrıca e-ticaret sitelerinde sinematografların kullanımının artmasını da görecek. Görüntü yönetmenleri, hareketli bir GIF ile statik bir görüntü arasındaki bir ara noktadır. Bazı durumlarda resmin bir kısmı animasyonlu olsa da, genellikle üzerine animasyonlu bir metin içeren bir görüntüden oluşur. Sinematografların giflere kıyasla mobil cihazlara yüklenmesi daha kolaydır. Bunun nedeni, bir sayfaya bir dizi GIF eklendiğinde, veri gereksinimi veya yükleme süresi önemli ölçüde artmaktadır.

adaptasyon

Farklı cihazlara uyum sağlayan web siteleri haber değildir, ancak gelecekte web siteleri kullanıcılara adapte olabilir. Örneğin, kullanıcının yaşına veya web etkinliğine göre, web sitesi bazı öğeleri diğerlerinden daha belirgin bir şekilde gösterebilecektir. Başka bir deyişle, web sitesi kendini yeniden sipariş edebilecek.

Sitenin elemanları kullanıcının solak veya sağ elini kullanıp kullanmadığına bağlı olarak ya sola ya da sağa kaymaktadır. Renk körü olan kişiler için, site renk paletini de değiştirebilir.

Izgara düzeni kullanımı

E-ticaret sitelerinde şebekelerin kullanımı, tasarımın en basit ama etkili biçimlerinden biridir. Izgaralar mevcut alanı verimli bir şekilde kullanır ve gezinmek de kolaydır. Bu yıl büyüyen bir trend, ızgara düzenini benimseyen, ancak sınırları kaldıran e-ticaret siteleri olacak ve böylelikle sayfanın kalan kısmına karışmasını sağlayacak.

Bu en önemli 7 trendin akılda tutulması, e-ticaret sitenizin geliştirilmesinin heyecan verici yolculuğuna başlama zamanıdır.

 

Banksy’s Influences – Who Inspired Banksy?

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Banksy is a pseudo-name for a well-known British graffiti artist. He is believed to be born around 1974 in Yate, South Gloucestershire. He was first involved in graffiti during the great Bristol aerosol boom on the late 1980s. The style of his artwork is mostly satirical piece on topics such as culture, ethnic, and politics. Technique wise, the way he combines both stencil and graffiti is very similar to a French artist Blek Le Rat. His art that appear in cities around the world was first born out of Bristol underground scene involving musicians and artists. His prints are popular with celebrity and singer Christina Aguilera and actor Brad Pitt.

When it started, Blek Le Rat took inspiration from New York’s graffiti scenes. It is from this scene that he created his own style by continuously painting stenciled rats around the streets in Paris before going nationwide to Lyon, Marseille and Toulouse.

Banksy has also recognized Blek Le Rat influences in his artwork while also being a big fan of Blek’s work. In one of his quote, Banksy said “Every time I think I’ve painted something slightly original, I find out that Blek Le Rat has done it as well, only twenty years earlier.”

On the other hand, Prou admitted that he sees Banksy as a son of his movement in addition to crediting Blanksy for raising his profile while providing him with increased publication that resulted in increased commercial success. In his interview with Sunday Times, Prou said “I consider him like my descendant. He took some ideas. But he changed them. And he took the movement to a huge level all over the world.”

What other’s do not really know is that there is another person whom inspired Banksy to first take out his stencils and spray paints in the dead of night. Known as the Godfather of Street Art, Richard Hambleton made his first mark in the 1970s painting chalk outlines with red blood across North America cities. His most famous piece, the Shadowman and Marlboro Man collections are among some of his pieces that have the clearest links to Banksy.

He was born in Vancouer, Canada in june 1954. He earned his bachelor in 1975 from Emily Carr School of Art. Recognize as the Founder and Co-Director of “Pumps” Center for Alternative Art in Vancouver. He is now working and living in New York City. Richard Hambleton is the surviving member of group who, together among Jean-Michel Basquiat and Keith Haring, had a great success coming out of New York City art scene during the 1980s. A lot of his work is similar to graffiti art, however, Hambleton considered his work as public art.

He is the person who influenced Xavier Prou (Blek Le Rat). When ask, Prou said that he really like Richard Hambleton. Richard was the first artist from NYC to export his work all over the world in the 80s. His work has been so widespread in Europe it could be found in London, Paris, Berlin, Rome, and many other cities.

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Source by Mike Hackney

How to Become a 3D Rendering Professional in Diverse Industries

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One of the most sought after skills nowadays is 3D rendering. From construction to entertainment, 3D rendering skills are greatly valued. With the manifestation of the benefits of using this tool in various industries, it Is easy to understand why a lot of people are interested to learn 3D rendering. But how does one become a 3D rendering professional?

There is no degree offering purely 3D rendering, but there are vocational schools for it and there are seminars, too. 3D rendering skills must also be matched with other skills in order to make money from it. This article will provide a quick overview of what a person needs to learn in order to become a 3D renderer.

Graphic Design

Graphic artists will always be in demand because people will always look for beauty and order in things. They always want to be amazed visually and stunned by beauty.Those who want to be a 3D graphic designer may want to consider taking up graphic design or visual arts in college to hone their design skills. After all, what good are a person’s 3D rendering skills if the graphics he or she creates are not visually appealing?

Field to study: Fine Arts, Design

Architecture

Human beings will always build structures because that’s how civilization grows. When it comes to building designs, architects are kings. Architects have a skill that’s important to a 3D renderer: drafting. Technical drawing, or the ability to make and interpret plans is a useful skill for any 3D rendering professional. Most 3D rendering companies like Power Rendering require this skill from their employees. Architects accept 3D architectural rendering jobs during their free time or they choose to do them full-time, that’s how lucrative they are.

Fields to study: Architecture, Engineering

Gadgets Designers

Not a lot of people know this, but the phones and other gadgets they use every day are designed using 3D rendering. This is how companies manage to make phones and computers smaller and smaller. To work in this field, a person must have knowledge in electronics. Studying even just a two-year electronics course before jumping into the 3D rendering is the way to go if a person wants a career in this field.

Field to study: Electronics

3D rendering skills can bring in a lot of employment opportunities for a person. However, they must have some background knowledge of the field where they will use their rendering skills. For example, it’s difficult to be a 3D architectural renderer if he does not have knowledge in architecture. 3D rendering is a technology that supports many industries and those who are good at it will make a lot of money.

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Source by Michelle Lamoste

Entrepreneurship and Michael Dell’s Content, Commerce, & Community

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If you want to be an entrepreneur, who better to study than Michael Dell? He is an inspiration to entrepreneurs everywhere. Starting in his college dorm room building computers, his understanding of business has made him an icon of success in the arena of technology businesses.

In two keynote addresses given almost a decade ago, Michael Dell defined three principles or concepts for successful internet businesses. Much of what he suggested is now standard practice and in some cases has been taken further than he probably imagined.

Theses principles are sometimes referred to as the 3 C’s. They are content, commerce and community. Careful study of these three principles can help entrepreneurs, those with home based businesses, and network marketers.

The first of the 3 C’s is content.

How did Michael Dell define content? Listen to the words he uses to define it for the Detroit Economic Club on November 1, 1999, “The first stage of content means providing compelling information. This is how we started our online operations in 1993, when we put our technical databases online for customers to access. It was a relatively simple start, but it showed us the tremendous interest from our customers.”

At the keynote address at the Southwest Government Technology Conference in 2000, he made similar suggestions to the ones he made earlier in that Detroit meeting.

He suggested this: “By content, we mean bringing information online. Anytime you have a form, a manual, or a document, put it online. This is the foundation of any Internet strategy. Once we brought information online, it became clear to us where the opportunities were in the transaction world: simple things like order status and commerce, and we have added more complex things over time. The key, again, is that it is experiential and you learn by doing.”

If you want to be an entrepreneur, what is the content you already have, what content do you need to develop?

Look at your present or future business from the content perspective? Define your content. Learn from those who have created that kind of content. Do what they did to create it.

You need products or services to provide to customers. Make a list of the content they will need to explain, troubleshoot, access, or know about your goods and services. A viable business start-up needs content tied to real-world products or services.

The second of the 3 C’s is commerce.

Read how Mr. Dell defined it in Detroit, “The next stage is commerce, which should be thought of as all transactions, not just buying things over the web. In fact, our first activity in this area had nothing to do with purchasing. It was simply order status.”

A few months later at the conference in the Southwest he reiterated, “The second stage is commerce. You should think of this as any kind of transactions. Our first experiment with transactions really had nothing to do with “commerce.” It was an online order status tool. We knew we were on to something when, in the first week, five thousand customers used this tool — and we didn’t even advertise that it was out there. This formed the foundation of our online sales effort.”

He continued, “Our ultimate goal is to deepen relationships with customers by providing added convenience, efficiency, and cost savings, and a wider array of services. The Internet creates an opportunity to move these key transactions online and drive transaction cost to almost zero.”

Does your commerce process resonate with Michael Dell’s suggestion? Think about the last quote. “The ultimate goal is to deepen relationships.” Commerce aspects may reduce costs and increase efficiency, but with a purpose. The ultimate goal is C # 3 which is community.

How important is community, the third C?

According to Mr. Dell, “The final stage is developing an online community. We are building two-way relationships over the web with both our customers and our suppliers.” – Detroit Economic Club.

He went on to express the goal of “establishing communities of suppliers and end users that share common interests”.

At the later conference in the Southwest he ended by observing, “In summary, the Internet is changing the face of the entire economic and social structure of not only this country but the entire world, and governments have a great opportunity to embrace it. We are seeing a transition from a brick-and-mortar government to an online government. The advantages will include things like velocity, efficiency, and a better customer experience.”

The internet has matured since Michael Dell first talked about the 3 C’s, but as a model they still make sense. If anything, community has become even more important. They are not a grocery list to pick one to keep and one to leave.

Today community is so important that it has ushered in a rebirth of web marketing, often called Web 2.0. It depends on social marketing, blogs, myspace and other elements to build that community. Content and commerce both serve the final C of community. It is in community where loyalities, relationships, and trust are built.

Where there is community there are repeat customers. Community-building is a vital skill to have if you want to be an entrepreneur.

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Source by Rick Hubbard

Marketing Strategy: 7 Steps to Market Segmentation

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Market segmentation is widely defined as being a complex process consisting in two main phases:

– identification of broad, large markets

– segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly.

Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner. What causes this? It has been documented that most marketers fail the segmentation exam and start with a narrow mind and a bunch of misconceptions such as “all teenagers are rebels”, “all elderly women buy the same cosmetics brands” and so on. There are many dimensions to be considered, and uncovering them is certainly an exercise of creativity.

The most widely employed model of market segmentation comprises 7 steps, each of them designed to encourage the marketer to come with a creative approach.

STEP 1: Identify and name the broad market

You have to have figured out by this moment what broad market your business aims at. If your company is already on a market, this can be a starting point; more options are available for a new business but resources would normally be a little limited.

The biggest challenge is to find the right balance for your business: use your experience, knowledge and common sense to estimate if the market you have just identified earlier is not too narrow or too broad for you.

STEP 2: Identify and make an inventory of potential customers’ needs

This step pushes the creativity challenge even farther, since it can be compared to a brainstorming session.

What you have to figure out is what needs the consumers from the broad market identified earlier might have. The more possible needs you can come up with, the better.

Got yourself stuck in this stage of segmentation? Try to put yourself into the shoes of your potential customers: why would they buy your product, what could possibly trigger a buying decision? Answering these questions can help you list most needs of potential customers on a given product market.

STEP 3: Formulate narrower markets

McCarthy and Perreault suggest forming sub-markets around what you would call your “typical customer”, then aggregate similar people into this segment, on the condition to be able to satisfy their needs using the same Marketing mix.

Start building a column with dimensions of the major need you try to cover: this will make it easier for you to decide if a given person should be included in the first segment or you should form a new segment. Also create a list of people-related features, demographics included, for each narrow market you form – a further step will ask you to name them.

There is no exact formula on how to form narrow markets: use your best judgement and experience. Do not avoid asking opinions even from non-Marketing professionals, as different people can have different opinions and you can usually count on at least those items most people agree on.

STEP 4: Identify the determining dimensions

Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power.

Reviewing the needs and attitudes of those you included within each market segment can help you figure out the determining dimensions.

STEP 5: Name possible segment markets

You have identified the determining dimensions of your market segments, now review them one by one and give them an appropriate name.

A good way of naming these markets is to rely on the most important determining dimension.

STEP 6: Evaluate the behavior of market segments

Once you are done naming each market segment, allow time to consider what other aspects you know about them. It is important for a marketer to understand market behavior and what triggers it. You might notice that, while most segments have similar needs, they’re still different needs: understanding the difference and acting upon it is the key to achieve success using competitive offerings.

STEP 7: Estimate the size of each market segment

Each segment identified, named and studied during the previous stages should finally be given an estimate size, even if, for lack of data, it is only a rough estimate.

Estimates of market segments will come in handy later, by offering a support for sales forecasts and help plan the Marketing mix: the more data we can gather at this moment, the easier further planning and strategy will be.

These were the steps to segment a market, briefly presented. If performed correctly and thoroughly, you should now be able to have a glimpse of how to build Marketing mixes for each market segment.

This 7 steps approach to market segmentation is very simple and practical and works for most marketers. However, if you are curious about other methods and want to experiment, you should take a look at computer-aided techniques, such as clustering and positioning.

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Source by Otilia Otlacan

How to Notice Counterfeit Dolce Gabbana

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Their (Dolce) fabric labels: In most cases all their logos are either black on white, or white on black. D&G is the secondary brand label, and on those lines a hologram sticker is usually applied. But, Dolce & Gabbana doesn’t take advantage of the identical hologram technique for their high end brand label. It is speculated so that the rationalization for such a thing means is that Dolce & Gabbana, being the high end brand label and hence producing merchandise for sale to the maximum standard, and D&G being the lesser brand label with their products being manufactured at a lower rung grade, would allude to so that a quality standard variation is undeniable, making the D&G merchandise for sale no problem to duplicate. And to supplement the gap, a high quality anti-reproduction device is fastened to the lower D&G brand. This also leaves some allowance for missteps on the part of the forger, and allows an opening for the shopper to distinguish the fakes. Top tier = Dolce & Gabbana. Second tier = D&G

With reference to labels and holograms: One of the faults generally seen on the superior brand label imitations is in that a D&G hologram label is fastened. The top tier label will not ever use a D&G hologram on any of their lines. So all top tier products sporting a second tier hologram, is most probably bogus. Here the cleverness of the counterfeiter is used in the face of them. Assuming they are creating their counterfeits more valid by attaching a superior grade hologram sticker only makes the fake a lot more clear to detect.

Logo Combination: Both logos may exclusively be connected on the identical fashion item assuming that it’s on a D&G piece of merchandise. Dolce & Gabbana with a D&G logo is not acceptable. Nonetheless, D&G with the top tier logo is OK. Use the indicated fast tips to help scrape out many of the fakes hovering all over in the open market. Have a blast and best of luck with your e-commerce adventures!

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Source by Bruno Liquori

UGG Boots Vs Just Sheepskin Brief Review

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A lot of people find it difficult to decide between UGG boots and Just Sheepskin boots. They are very similar in construction and appearance but there are two definitive differences I have identified between the two brands of sheepskin boots.

Just Sheepskin boots seem to have a thicker lining inside the boot than their counterpart so maybe will be a bit more snug to wear and might keep your feet that little bit warmer in the cold Winter. They are also about £80 cheaper generally to buy from High Street stores and real bargains can be found on the web from an e- commerce retailer.

UGG boots have become very popular in recent years and are a very in demand brand of footwear with women and have become a staple of many women’s wardrobes but if you are not concerned with the brand or label that your footwear has then it should not be a deciding factor for you to decide which brand of boot to choose to purchase.

UGG’s have become a huge brand in recent years but the two different boots are essentially very similar, even if that is a contradiction in terms. People who own a genuine pair of UGG boots always testify to just how comfortable the boots are to wear and the company has benefited from high profile celebrity endorsements, Pamela Anderson is rarely snapped by the paparazzi not wearing a pair of UGG boots. However,I have also read numerous reviews stating just how comfortable Just Sheepskin boots in comparison to UGG boots.

A note of caution though, if you do intend to purchase a pair of these popular boots online, the increasing demand for the boot has led to a lot of websites selling sub standard, imitation and fake UGG boots to cash in on the consumer demand.

If you just want a pair of comfortable and warm sheepskin boots, brand or no brand, and you think £170 is a lot of money for a pair of boots it is probably better to consider other options such as Just Sheepskin versus the UGG Australia boots.

Another point to consider is the fact that UGG, the brand name, even the UGG Australia brand, are all manufactured in China. Deckers Outdoor Corporation owns the European and US trademarks and they use China as a base to manufacture all their products. UGG, the trademark cannot even be used in Australia anymore although there are plenty of boots in a similar style available just not bearing the UGG brand, so just be careful and consider the alternatives such as Just Sheepskin which are of an equally good construction as the genuine UGG boots are and are possibly a more sensible alternative in these difficult financial times.

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Source by Keith Jason Bates

Understanding the Disadvantages and the Advantages of Online Photography Gallery

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These days, Internet is becoming an even more useful tool to promote and share anything, including works of photography. You could also agree and so you want to create an online gallery for your photos. This article is giving you the disadvantages and the advantages that online photography gallery brings, for you to easily face the problems that may arise.

Advantages: The most important one is the fact that you can reach a large global audience. This is an easy and effective way to make your photography works known to the whole world. Internet is an awesome tool for marketing, if you know how to properly use it. Moreover, you could include an e-commerce option for your gallery so that visitors could buy your photos directly on the website. Creating a personal photography gallery online is the best start, but you shouldn’t stop here, because you need to make your talent known as much as you can. The next step involves joining some groups offering online galleries so that more people, for example those who are experts in photography, will find about your capabilities. Moreover, these groups offer a perfect way for sharing tips for improving photographic skills and also experiences.

Another advantage is momentum. This online gallery offers an ever present platform for showing your work. This gives momentum, as it shows the work you achieved over years. You could also see the way you progressed and developed all these years. Thats a good way for keeping yourself motivated, if you are an amateur or even if you are a professional.

Disadvantages: The problem that is most common is your work will certainly appear on other sites for which you wont receive any money. Hence, its important to mark the photos with a symbol of your own or to disable the option for downloading. If this happens to you, you shouldn’t get upset right away. You shouldn’t be upset unless the sites that steal your pictures make money out of this. Actually, this could be a positive thing because this means people like your photos and they actually provide free publicity. But, if your work appear in sites making money out of this, its time to take it serious. In the worst case scenario, others can use your photos to make frauds. This commonly happens among clothing catalogue and portrait photographers.

The last thing you should consider is if you don’t opt for an online photography gallery, but decide to use existing galleries, you’ll need to pay an amount that can range a lot. This amount doesn’t mean that you’ll either get a transaction. There are a few free services on the Internet, however, the quality usually is questionable. They have lots of limitations or if not, theres lots of advertisement on the web pages . As seen from this article, online photography galleries have advantages and also disadvantages. Hence, you should carefully consider your decision before you make it. You should design a strategy for maximizing the advantages, and in the same time minimizing disadvantages.

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Source by Alex Don

The Uses of Gold – Some Good and Some Bad, Very Bad

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Gold is a very popular item around the world, and has a variety of different purposes. There are so many uses for gold that it might take a book to explain each one in detail. Gold is most commonly thought to be used for jewelry and collecting, but in actuality, a large amount of the gold in the world is of course, used for investing in.

Jewelry, collections, and other gold creations are all secondary to the uses of gold in trade and commerce, including investments. There are five markets for gold in the world, including Hong Kong, Sydney, Zurich, New York, and London. It is traded publicly in these markets on local stock exchanges every day.

The price of gold largely influences who buys, who sells, and what the uses of gold are for that particular time. While it was a form of payment in years past, it is now used for investing and collecting because of our paper money system that was invented many years ago. Gold is a very popular item in the international world of investing and e-commerce, because it is worth so much and has been able to remain a steady investment among centuries of turmoil in the world.

If you’re not interested in investing in gold, it can be used to make many things, as well. Rings, watches, necklaces, earrings, bracelets, and many other types of decorative and symbolic jewelry are made of gold, because it is a beautiful metal when it is machined into jewelry to adorn the body. There are also industrial uses of gold in electronics, medicine, dental work, aerospace applications and yes, there’s even some gold in the computer you’re using to read this very article. That’s because no other metal in the world serves as a better conductor of electricity than does gold.

Gold can be used for many things, including one quite lethal that originated in ancient Egypt, where liquid gold and solid gold were common items in the royal lives of the various rules of the pharaohs. Gold, like most heavy metals, is poisonous when it is ingested. Therefore, anyone who ingests gold will become very ill and can risk death. This poisoning is somewhat untraceable, as well, unless you test specifically for it. However, it’s quite an expensive poison, so the chances of it being used today are slim.

There are a multitude of uses for gold as there have been for centuries, and as the world changes, so will the place of gold within our world, creating new and different application for it with many changing needs as society continues to evolve. Gold will always be a great investment because of its many varied uses.

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Source by Alan LeStourgeon

Ford Motor Company – Case Study

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Background (General Facts)

Ford Motors is one of three leading automotive manufacturing companies in the United States. Based in Michigan in 1903 by Henry ford and grew to reach revenue of $150 billion and more than 370,000 employees by 1996 [1]. In the 1970’s, the automobile market for the major auto makers – General Motors (GM), Ford, and Chrysler- was crunched by competition from foreign manufactures such as Toyota and Honda. In 1999, Ford acquired the Swedish Volvo model in an attempt to compete in the foreign market and expand to other regions. Furthermore, Ford launched a full organization re-engineering business process plan called “Ford 2000” aiming at reestablishing the company’s infrastructure. The process meant reduction in their Vehicle Centers (VCs) to only five covering the operations that spanned 200 countries. It also meant cutting redundancies and requiring Information Technology (IT) to be the driving force and the link between Ford centers worldwide.

In building Ford’s IT infrastructure, the company focused on implementing a setup that supported the TCP/IP communication protocol based on the U.S. department of Defense requirements. At those days, Ford internal network was meant to serve files transfer unlike most companies that used the network mainly for email communications. Throughout the 1990’s, Ford developed a cost effective Global Enterprise Network Integration (GENI) process to link all its locations compromising on the type of the connection and the cabling in favor of full coverage. During the same time, Ford started building its Web Farm, which was basically a set of hardware and software managed by a team for building Ford’s public website. The work started by publishing documents for technical references and moved to more advanced images from a live auto show. As a result, the website received 1 million visits a day in less than 2 years after its official launch. Throughout the end of the 90’s, Ford established its web services by increasing the amount of information published, building more intelligent and standard web application in 12 weeks period, purchasing more Netscape browsers for setup on its users’ machines, and creating a B2B server to allow the suppliers secured access to Ford’s Intranet.

In the path towards service cost reduction and bringing more business through the web, Ford worked closely with its competitors in the U.S. market GM and Chrysler to establish what came to be known as “Automotive Network Exchange” (ANX) certificate. The protocols aimed at providing a unified communications standard through the Internet to enable suppliers to provide common technology for all manufacturers. Moreover, Ford focused on making information on its web site more accessible and useful by deploying a team to manage the process of adding and updating information based on an analysis of how humans deal with information. One final aspect of Fords endeavor was to try to build a model through its infrastructure that benefited from the model implemented by Dell computers to improve their supply chain and delivery process. The direct model would not work well for automotives as it would with computers, as a result Ford worked on its retailing network remodeling and identifying what would eventually give it the extra edge in delivery time.

Enterprise Architecture Issues

  • Ford’s regional expansion to address the competition for market shares demanded cost management for the infrastructure upgrades
  • IT infrastructure places limitations on the type of application development based on the platforms
  • Easy access to information and prompt delivery of vital data to key individuals requires proper knowledge managementOrganizations reengineering and process remodeling is necessary when adapting new technologies to maintain the cost and increase efficiency
  • Supply chain errors and delays can severely affect the progress of the business and the market value of the corporation

Analysis

Infrastructure Upgrade

Since the inception of the Internet in the 1960’s, much effort has been made in standardizing how computers connect to it. In 1982, the International Organization for Standards (ISO) realized that during that period many ad hoc networking systems were already using the TCP/IP protocol for communications and thus adapted it as a standard in its model for the Internet network [2]. The main driver for IP convergence, at that period, was the growth in data traffic through wide area networks (WANs) established by local companies. Furthermore, in 1991, the Internet was open for commercial use, and that demanded a reduction in the total cost of operating the network to cope with 1 million Internet hosts that materialized in only 1-year time. Telecommunications companies like AT&T understood the potential and worked on standardizing the network offering voice services over IP networks that managed the separation between voice and data transmission [3].

At the same time, Ford had launched its plan to update its infrastructure, and seized the opportunity brought by the global movement of integrating the voice, fax transmission network with data transmission and expanded its WAN to include its offices in Europe and elsewhere. The financial benefits also came from the fact that Ford adapted the TCP/IP protocol from the beginning and made sure that all its technical infrastructure upgrades adhere to the standards. This made the transition of its system to the Internet as cost effective as it could be.

Web Technologies

Intranets employ the hypertext and multimedia technology used on the Internet. Prior to 1989, when Tim burners-Lee invented the Web [4], most applications used standard development languages such as C and C++ to create desktop applications that were proprietary and dependent on the platform. For example, applications running on a command-based operating system such as UNIX would not run under Windows, and those working for PCs might not work on Apple computers and vice versa [5]. The invention of HTML (Hyper-Text Markup Language) introduced a new model for applications that conform to the standards provided by a single program, the “Web Browser”. Unlike standard applications, the browser brought a unified interface that had a very fast learning curve. Users seem to require no additional training to work with web browsers. Furthermore, system administrators did not have to spend time installing upgrades on users’ machines, since the Intranet client/server architecture facilitated all the updates through the connection with the web server [6].

Since Ford established its Intranet, it was aiming at building web applications through the initial analysis of “Mosaic”, the early form of web browsers. The technical department at Ford used web languages to create the first web site in 1995. In 1996, the team started building applications making use of the unified “Netscape” browser that was deployed on all machines at the company, and working on a standard template to cut on the development life cycle. There was a substantial cut in training cost due to the user-friendly interface of web applications. Furthermore, the speed of development made vital applications available to different individuals across the company. For example, the B2B site allowed suppliers remote and secured access to various sections of Ford’s Intranet. In addition, the development team created an application as a virtual teardown on Ford’s website where Ford’s engineers could examine parts of competitors’ cars and evaluate any new technologies. The alternative would have been an actual trip to a physical location where Ford tears down cars to examine the parts.

Knowledge Management

While there are many definitions for knowledge, each company might adapt its own based on how it analysis data and information to acquire knowledge. The University of Kentucky, for example, defines knowledge as “a vital organization resource. It is the raw material, work-in process, and finished good of decision-making. Distinct types of knowledge used by decision makers include information, procedures, and heuristics, among others… ” [7].

Organizations go through different activities to manage the amount of information they collect to form the knowledge base of the company. Activities include creating databases of best practices and market intelligence analysis, gathering filtering and classifying data, incorporating knowledge into business applications used by employees, and developing focal points for facilitating knowledge flow and building skills [8].

Ford was excited about the traffic it was receiving on the Web site and everyone was publishing all the material they have on desk on the Intranet. Nevertheless, there was a growing concern about the usability and usefulness of the material people were adding. As a result, Ford created a “Knowledge Domain Team” to build complete information in nine areas that were identified as vital to the business. The process Ford took was based on surveys and specialists input in how people perceive information, and what is considered vital and what is distracting in the structure of Ford’s website. The aim behind the initiative was to reduce the time individuals spent in searching for information through proper indexing of the website content, and making sure that what was important could be accessed in due time, and what is trivial did not overwhelm the researcher with thousands of results.

Business Re-engineering

In the area of organization’s re-engineering process innovation is the set of activities that achieve substantial business improvements. Companies seeking to benefit from process innovation go through the regime of identifying the processes, the factors for change, developing the vision, understanding the current process, and building a prototype for the new organization. History shows that organizations who define their processes properly will not have problems managing the issues and developing the change factors [9]. When introducing technology, business redesign is necessary. The industrial fields have been using Information Technology to remodel processes, control production, and manage material for generations. However, it is only recently that companies recognized that the fusion of IT and business would go beyond automation to fundamentally reshaping how business processes are undertaken [10].

When foreign companies were allowed to compete in the U.S. market, Ford understood that to succeed in business in a competitive arena it needed to implement strategies that competitors find difficult to imitate [11]. As a result, Ford bought Sweden Volvo to enter the European market, and partially owned Mazda to have a competitive edge with Japanese cars1 [12]. To achieve that it re-engineered its production development activities and global corporate organization and processes for dramatic cost reduction. Furthermore, it understood that expansion requires collaboration and alignment, and thus planned to establish the IT infrastructure through a WAN that connected all the offices. In the process of innovation and re-engineering, Ford has set policies to manage the cost of establishing the network, built models for continuous implementation, and organized global meetings to align all parties with the process. Adding to that, when it came to managing the website, Ford facilitated an awareness campaign for all the branches to understand that Ford is using the web to collaborate and research and adapting information technology as a way to maximize its business value. The goal for Ford was to maintain its leadership in the market and to do that in the most efficient and cost effective method that is there.

Supply chain management

Supply chain management (SCM) is about coordinating between suppliers, manufactures, distributors, retailers, and customers [13]. The basic idea that SCM applications revolve around is providing information to all those who are involved in making decisions about the product or goods to manage delivery from the supplier to the consumer [14]. Studies show that reducing errors in supply chain distribution, increases revenue, enhances productivity, and reduces the order-to-fulfillment period [15].

Ford often compared its supply chain process to that of Dell’s, in an attempt to close the gaps in its own process and reach the level of success Dell has reached. The difference in the distribution model between Dell and Ford lies in the middle link of using retail shops. Since Ford cannot skip retail as a focal distribution point, it worked on establishing a network of retail shops that it owned. Ford made sure shops are not affecting each other in terms of sales, and gave them all a standard look and feel to establish itself in the consumer’s market as a prestigious cars sales retail company. Furthermore, extensive re-engineering initiatives were undertaken to enhance Ford external network by eliminating the correlation with smaller suppliers. In that way, Ford made sure that key suppliers have access to forecasting data from customers’ purchasing trends and production information to enable a faster order-to-delivery cycle. Ford vision was to create a model that allowed flexibility, predicable processes and delivered the product at the right time to the right consumer.

Conclusions

Ford is an example of how traditional organizations can mature to adapt what is current and maximizes the business value. The process that Ford went through necessitated the continuous support from management. In addition, it depended on alignment between those involved as a key for success. The correlation was not restricted to internal staff; it extended to cover competitors to reach mutual benefits, to work with suppliers to maintain similar grounds and adequate infrastructure, and to create training programs to educate all on the vision and organization’s objectives.

Ford technical progress came at a time where the Internet was yet to reach its full potential. The introduction of Fiber-optic cables in the late 90’s and the substantial increase in bandwidth would have helped Ford and cut on the cost in endured connecting its own offices. Furthermore, the ISP services that provided hosting servers were limited to only few players, which explained why Ford preferred to manage its own web server and maintain the overhead of the 24 hours uptime and backup.

From this case study, I understood the level of commitment large firms have to maintaining their position in the market. These companies know the revolving nature of business in the sense of how easy it is to fall back if they did not keep up with the change. The Ford process also shows the need for quick and resourceful thinking when faced with situations that might seem to be unfavorable. The way Ford ventured into the foreign market by acquiring local manufacturers was a strategic decision that did not only enabled Ford to merge with different technologies, but it also saved it the additional cost of establishing production centers in Japan and Europe.

Recommendations

  • Maintaining leadership in the market requires innovative organizations willing to reengineer to succeed.
  • IT fusion with the business means restructuring and remodeling to understand the role IT would play to meet the business objectives
  • Planning and modeling is vital when coordinating work with large teams.
  • Constructing websites is not about content; it is about understanding what adds value and how humans interact with information.
  • Knowledge management is a plan that companies need to develop as part of their initial business process modeling
  • It is not wrong for large firms to try to adapt to successful processes implemented by other firms.

References

  1. Robert D. Austin and Mark Cotteleer,”Ford Motor Co.: Maximizing the Business Value of Web Technologies.” Harvard Business Publishing. July 10, 1997. harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml;jsessionid=WDARNHINBSYKSAKRGWCB5VQBKE0YOISW?id=198006 (accessed July 30, 2008).
  2. Computer History Museum, Internet History 80’s. 2006. computerhistory.org/internet_history/internet_history_80s.shtml (accessed July 30, 2008).
  3. Darren Wilksch and Peter Shoubridge, “IP Convergence in Global Telecommunications.” Defense Science & Technology Organization. March 2001. http://www.dsto.defence.gov.au/publications/2400/DSTO-TR-1046.pdf (accessed July 30, 2008).
  4. Computer History Museum, Internet History 80’s.
  5. H. Joseph Wen, “From client/server to intranet.” Information Management & Computer Security (MCB UP Ltd) 6, no. 1 (1998): 15-20.
  6. R. Boutaba, K. El Guemioui, and P. Dini, “An outlook on intranet management.” Communications Magazine (IEEE), October 1997: 92-99.
  7. Joseph M. Firestone, Enterprise Information Portals and Knowledge Management (OXFORD: Butterworth-Heinemann, 2002), 169.
  8. David J. Skyrme, “Knowledge management solutions – the IT contribution.” ACM SIGGROUP Bulletin (ACM) 19, no. 1 (April 1998): 34 – 39, 34.
  9. Thomas H. Davenport, Process Innovation: Reengineering Work Through Information Technology (Watertown,MA: Harvard Business Press, 1993), 28.
  10. Thomas H. Davenport “The New Industrial Engineering: Information Technology and Business Process Redesign.” Sloan Management Review 31, no. 4 (Summer 1990): 11-28, 12
  11. Gary M. Erickson, Robert Jacobson, and Johny K. Johansson, “Competition for market share in the presence of strategic invisible assets: The US automobile market, 1971-1981.” International Journal of Research in Marketing (Elsevier Science) 9, no. 1 (March 1992): 23-37, 23.
  12. Austin and Cotteleer, “Ford Motor ” , 2.
  13. Henk A. Akkermans, et al. “The impact of ERP on supply chain management: Exploratory findings from a European Delphi study.” European Journal of Operational Research 146 (2003): 284-301, 286
  14. Thomas H. Davenport and Jeffrey D. Brooks, “Enterprise systems and the supply chain.” Journal of Enterprise Information Management 17, no. 1 (2004): 8-19, 9.
  15. Kevin B. Hendricks, Vinod R. Singhal, and Jeff K. Stratman. “The impact of enterprise systems on corporate performance:A study of ERP, SCM, and CRM system implementations.” Journal of Operations Management 25, no. 1 (January 2007): 65-82.

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Source by Sally Ahmed

Global Ecommerce – Trends Involved in Ecommerce Business

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Internet use has grown and spread during the last decade. With the fame and widespread usage of Internet this new trend in ecommerce business is spreading like wild fire and has a pivotal role in global economy. Businesses these days are rising in all realms. Ecommerce has changed the way people do business. These days, ecommerce business is at its boom. From big corporations to cottage industries, businesses are online, opening up their products and services to new groups of people worldwide.

What is ecommerce? Ecommerce is generally associated with purchasing and selling things over the internet. It is a technique of selling your products on the internet. To put your products over the internet, you need an attractive website and an ecommerce storefront for your business products.

These days, the use of other media trade, such as the telephone, television, fax, and electronic payment, has been also grown. These play also an important role in the boom in ecommerce business because ecommerce has been an integral part of the global economy. The WTO has begun to consider how it fits into the multilateral trade framework, and what rules or regulations should apply.

With the emergence of ecommerce business during the last decades, a number of ecommerce business solution providers have been also grown. No one can imagine a successful ecommerce business without the assistance of a reliable ecommerce business solution provider. Ecommerce service provider performs many useful jobs for your business, such as doing market research, getting traffic for your ecommerce storefront and online ordering system.

Today, ecommerce is the latest mantra in increasing your sales. This is because instead of selling your goods and services through a local store, you can sell online and gain a greater customer base. Apart from providing shipping services, you will need an online ecommerce merchant account to accept credit card payments to make your venture a success.

These days, even a restaurant is running under ecommerce system. Ecommerce solution provider performs many jobs for the Restaurant, such as, they put online restaurant menu, online restaurant ordering systems and bed and breakfast booking system. There are many ways to get your products and services online, from a simple brochure site to a high-end database driven site.

In this way, we see that ecommerce has changed the people to do the business in a different way. Every thing in this world has been being globalize and of course business is no exception. Global ecommerce business has been new trends in ecommerce business and plays a pivotal role in global economy. Also the role of ecommerce business solution providers cannot be ignored because you cannot imagine successful and fruitful ecommerce business without their assistance.

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Source by Michael Braganza

Guinea Pigs – Characteristics of the Common Guinea Pig

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Over the past century, the guinea pig has become a popular pet in the United States. While we are all familiar with this common animal, there are many facts concerning it that are not necessarily common knowledge. Please read along as we discover and discuss some interesting facts about this common and loveable house pet.

The guinea pig has a very delicate bone structure. Because of this, their bones break fairly easily. For this reason, these little animals should be handled carefully and loosely. Never squeeze or hug a your pig tightly. Also, one must be very careful to insure that these pets are not dropped from excessive heights nor allowed to jump from high surfaces such as tables, chairs or sofas.

Guinea pigs have a total of 14 toes. Each front paw has four toes and the back feet each have three toes. When guinea pigs walk or run, they do so only on these toes. The entire foot rests on the ground only when the pigs are standing.

Unlike squirrels, mice or many other rodents; when eating, guinea pigs do not sit on their haunches and grip food between their front paws. Their style is to feed more like a horse or a dog – simply standing on all fours and grazing out of a dish, a bowl or from the ground.

In general, cavies are friendly, congenial and peaceful animals. Two females can easily live with each other with little or no conflict. A male and a female nearly always get along very well (although one of the pair should obviously be neutered in order to prevent an in-cage population explosion). Two males, if raised together will also generally make a good pair. However, if a new male is introduced into another male’s home, there will most likely be some hostile behavior – at least in the beginning.

Two males in the presence of one or more females are a bad idea. They can become quite aggressive and adversarial toward one another as they compete for the females. In the wild, cavies used to live in packs. The pack’s dominant male was the only male allowed to mate with any of the females. This increased the chances of survival of the offspring because it insured that all of the children were descended from the strongest and fittest male available. Although guinea pigs no longer exist in the wild, this holdover behavior can still be observed in our domesticated pigs.

These animals have a very acute sense of hearing. Like dogs, they are able to hear frequencies or tones above the human range of hearing. Human beings can only hear frequencies up to 20 kHz (vibrations at 20,000 times per second) whereas cavies can hear frequencies as high as 33 kHz.

The guinea pig is very dependent upon its very keen sense of smell. The cavy’s sense of smell is one-thousand times more sensitive and discerning than that of a human being.

The guinea pig is an animal that is very common to most of us in the western world. And although it is quite familiar to us as a family pet and as a laboratory animal, there is much information about this little rodent that is not commonly known. I hope that the newly-gained knowledge from this discussion will help you to better understand the actions and behaviors of your own pet guinea pigs as you interact with them on a daily basis.

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Source by Robert M. Matthews

Pop Art – A Quick Guide to the Basics

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Some of the most well-known artists of the Pop art phenomenon, such as Roy Lichtenstein and Robert Rauschenberg, were born in the 1920's which was a boom time in the USA with money to spare and jazz music starting to make it's mark. But in 1929 the stock market crashed and the US entered a depression that lasted until the mid-1930's. Perhaps the most famous of all pop artists, Andy Warhol, was born at the beginning of that depression.

So these artists grew up in a fast changing world that went from boom to bust to World War II in little over 10 years. By the time the war ended, they were still young and during the 1950s people again started to have some extra money available to spend on the endless stream of new products that were starting to appear.

And it was the design and advertising of these new products that the artists were commenting on, and influenced by, in a way that no previous generation of artists had been. They tried to use ordinary consumer items in their work to encourage people to view them differently. They also positioned common items in unusual ways to make people take notice of them.

Other common themes in Pop Art were comic books and the famous people of that era such as Elvis Presley and Marilyn Monroe, who will be forever associated with Warhol's work. Warhol used screen printing techniques for his work and usually made several copies of the same image.

But what the artists saw to highlight was the way famous people were treated as objects in the same way as products were in advertising with all sense of their individuality removed. Although many pop artists were unwilling to give meaning to their work, and even those who posed questions with their art, left those same questions unanswered. Jasper Johns, famous for his series of paintings showing the American flag, famously asked whether his own work was art or just a flag.

So what are the characteristics of Pop Art?

Just as the world in which we live is ultimately varied, so Pop Art used a variety of techniques but the common characteristics that define works as Pop Art are as follows:

Graphic Style : Clearly defined shapes and colors with hard edges such as the Lichtenstein comic book styles and David Hockney's works.

Funny and Lighthearted : Rejecting the rather serious approach of earlier artists.

Everyday Products and Brands : including foodstuffs, cars and images from advertising and films.

Collage : and also different techniques within one work.

No Perspective : Flat two-dimensional works are very common.

Mechanical Techniques : silk-screen printing was used to create different versions of the same image.

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Source by Michelle Symonds

Services Marketing

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Services marketing has incurred an explosive amount of scholarly research in the last 20 years, however since 1986 there has been no debate concerning the notification that services are distinct from products, and that would deserve a special approach, a set of concepts and a body of knowledge (Brown, Fisk, & Bitner, 1994). This essay will explain the distinguishing features of services marketing, giving examples where possible. It will begin by defining services marketing and giving some background knowledge on its divergence from product marketing. It will then examine the four characteristics of services, and then finish with an explanation of the extra P's found in the services marketing mix.

In the last century there has been a large shift in marketing thought; evolving from a goods-dominated view, in which tangible output and discrete transactions were the focus, to a service-dominant view, in which intangibility, exchange processes, and relationships are central (Vargo & Lusch, 2004). Vargo and Lusch define services as the application of specialized competences (knowledge and skills) through deeds, processes, and performances for the benefit of another entity or the entity itself. Four idiosyncratic features of services will now be given, highlighting why services marketing is different from basic product marketing.

Arguably the most distinguishing feature about services is their intangibility. Services are defined in (Zeithaml, Bitner, & Gremler, 2006) as "deeds, processes, and performances". None of these are physical objects in which a customer can take ownership of, even though during a service physical evidence will be apparent in the form of things like medicine the doctors prescribes to you, the photo taken of you riding the rollercoaster, or the food on your plate in a restaurant. This invisibility creates a number of issues for marketers. Firstly there is no stock, making it hard to manage supply and demand. Secondly services can not be shown or displayed to customers, making it difficult for marketers to advertise the quality of the service. And finally, because services do not physically exist, there is difficulty in patenting them, making it easy for other firms to copy your service.

Another notable aspect about products is that on average they stay the same. If you buy a Ford Focus here in Australia, and then go and buy the same model in America, chances are they will both be exactly the same. Services are different in that they are heterogeneous, meaning they differ with each use. For example a wildlife tour will never be the same twice, not only because of the random and unpredictable nature of the animals, but the guide may be in a different mood, the weather will have changed, and there will be different customers each time. These factors make it harder to consistently give quality service, which is important to marketers because customers will have a particular set of expectations in mind, based primarily on what was promoted in the service and previous experiences in the particular industry.

Another distinguishing feature about services is the fact that it's both produced and consumed at the same time, as opposed to products where customers do not see how the product is manufactured. A good metaphor for this is being at the theater. Consumers can be compared to an audience, where they watch actors (employees) perform on stage (physical location like a business store) amongst props (physical objects like chairs, tables, pot plants etc). The actors are 'live' and performing (producing) at the same time as the audience are watching (consuming). This brings us to the concept of interactive marketing. In a service, operational staff carries out much of the marketing function (Klassen, Russel, & Chrisman, 1998), and marketers are left to the advertising and promotion.

The final distinction that differentiates services from products is their perishability. While some products perish very quickly (like water balloons), services simply can not be stored, saved, resold or returned at all. Marketers main concern would be the procedure for when things do not go as planned. Customers can not simply return the service and ask for another one; it is up to the service provider to offer the customer some kind of compensation. If passengers are forced to wait a long time for their flight, employees could provide free coffee and refreshments while they wait, in an attempt to make up for their failing service.

With product marketing the marketing mix includes the four P's; product, price, place and promotion. Services use the same elements plus three more to help account for their unique nature.

Firstly there is people, which comprise of everyone that influences the buyer's perceptions, including the buyer themselves. Customers have an active role in the production, and that can influence the outcome of their own service or the service of others. For example a large family with screaming children interrupting a young couples romantic dinner at a restaurant.
Every person is important to the marketer, no matter how small their role may be. Consider an IT professional who installs computers in people's homes. During that installation the buyer may form an opinion of the service provider as a whole based purely on that IT professionals performance. Sometimes a person is the sole service provider, for example a dentist or lawyer, making their performance and appearance critical to gaining a high perceived quality of service.

The sixth 'P' is physical evidence, which is the environment in which the service is delivered and where the firm and customer interact (Zeithaml, Bitner, & Gremler, 2006). It also includes any physical objects that assist in the delivery of the service. (Lehtinen & Lehtinen, 1991) define it as the environment and its instruments. With some services customers may find it hard to judge the quality of the service, especially with credence service's like financial advisors or legal advice. It is crucial that marketing managers address consumer fears regarding risk that results before, during, and after consumption of credence services (Keh & Sun, 2008). Since the customer does not have the knowledge or experience to judge the actual service, they instead turn their attention to other things, including the physical evidence of service quality. This would usually come in the form of a professional looking workspace, however would change with each service provider. For example in a doctors surgery cleanliness would be expected.

Finally there is the service process, including the procedures, mechanisms and flow of activities by which the service is delivered (Zeithaml, Bitner, & Gremler, 2006). When purchasing a service, customers often have a set of expectations of the process of the service, and when these are not met, the perceived quality of service drops. For example in white water rafting a customer might be dissatisfied if, when they arrived, they were told they had to carry the raft to the top of the river first. The process is important because people participate in it, unlike products, where the process is behind doors.

Services represent at least 70% of the nation's total GDP for at least 5 countries, including the United Kingdom and Australia, making it a hot topic for not only marketers, but anyone competing in the business world. Services are distinguished from products by four characteristics; intangibility, they are heterogeneous, there is simultaneous production and consumption, and their perishability. Services marketing differences from product marketing from the fact that three extra P's are added to the original marketing mix; people, physical evidence and process.

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Source by Matt Platts

3 Ways to Learn the Audit Command Language in a Month

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For data analytics professionals looking to learn the Audit Command Language, more often than not run into a very specific problem. Unlike any other tool that is used in the industry, for some reason there is little to no information available on this tool other than on the company website. This makes it hard for people who are new to the tool find quick references to resolve common issues that occur on a daily basis. Professionals in such a situation need to have a strategy to quickly arrange for resources to be able to perform in their jobs. Listed below are the best practices, which should enable professionals to quickly learn the ways of the ACL software.

1. Sample Projects – As soon as a young professional joins a firm, where the Audit Command Language software is implemented, the first he / she must do it to get hold of projects that have been created by their colleagues in the recent past. This is important not only to learn your objectives in the firm but it would also help any budding professional learn the correct way to write the audit command language scripts. A Sample project is a great way to study the syntax and project design.

2. Logs – The logs from the sample projects are a gold mine of knowledge for individuals new to ACL. The logs detail every single step that is performed as the data files are converted in an ACL project. This is good to follow the steps and the corresponding outcomes in one place to gain more familiarity with the syntax .. At this stage, it is highly recommended that the user starts building small scripts on a sample data in order to get familiar with all the concepts that they are covering.

3. Building case studies – When starting off, it is always good to reach out to collections in the workplace to provide case studies that may have been used in training sessions. However, if such material is not available, users learning the audit command language software should start building their own case studies for future reference. Importance of this approach can not be ignored if some is looking to master the ACL tool. The case studies should be designed in a way to cover each and every concept of the tool that is most relevant to the current job requirements. Other than that, over time the user should make the effort to develop case studies to cover more concepts, so as to build a much more comprehensive knowledge of the tool.

These methods may sound generic for learning any language, however these are the probably the only way to master the Audit Command Language software quickly. It is extremely difficult to find any resources online, so these methods help people build their own and at the same time, build their own repositories for future references.

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Source by Mohit Prabhakar

4 Advantages of Canvas Prints

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If you do not know about canvas prints, then you are in for a visual treat. These are beautiful images on canvas. You can exhibit these in your living room, drawing room or bedroom. With an intention to reproduce the original oil painting or acrylic painting these look breathing. Photographs can be easily transferred onto the canvas using a specialized press. While you can do this as a DIY project, it is better to hand over this project to a professional for the best outcome.

Great option

Canvas is great option for an enhanced interior décor appearance, especially if you are on a budget and want a great look. It is a superior option to traditional frames and modern photo mounting in large frames. The canvas prints cost almost 50% less and, if you are on the email list of any of these companies, you can be certain getting one or another discount coupon thereby getting an additional deal. The fact that these are less sooner to damage and are less labor intensive makes them all the more popular and price competitive.

Advantages of canvas prints

These look beautiful and resemblance an artistic painting. These have many advantages compared to traditional printing. Some of these advantages are:

1. Very durable: This is perhaps the most important advantage. Canvas is sturdy and lasts for generations without the print quality diminishing. Remember that the paintings in art galleries and museums have been around for hundreds of years and still look great.

2. Three dimensional painting: Traditional photos look flat in a frame, but with new technology canvas prints an a three dimensional look. This is interesting, as both an amateur photographer and a professional photographer can take advantage of this and get beautiful prints from their ordinary photos. If you want to further enhance their look, you can complement them with an appropriate frame.

3. There is an artistic feel to the photo : This technique gives an artistic feeling to the photos. Many offices use this as a form of advertisement for their brands or services. An impressive print can make them look more marketable.

4. They are easy to frame : Traditional photos need to be framed with a lot of care. In contrast, canvases offer an easy way of framing photos; only an additional border is required around the image and then it can be framed as desired.

The list of advantages is endless. It is wonderful to see that millions of people have embroidered this technique. This method of printing photos allows photographers to showcase their fine work. The fact that you get to see the same quality as you would get to see in any oil painting makes it an impressive option. Overall, these prints give a timeless feeling.

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Source by Manisha Kumar

Top 3 Differences Between Audit Command Language and SQL for Data Analytics

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Data analytics, as a professional skill has come about in so much demand in the last 8-9 years as a result of the capabilities of companies all over the world being able to capture the customers data relating to how to purchase or how the company manages its own financials. Evolution in software development has enabled this capacity. However, there is this constant debate around whether or not the same software tools are used to create the data capturing capabilities that can be used for data analysis or tools to achieve the same.

One such tool is the SQL based database software, which essentially forms the backend for any operation. It is used to perform queries to get information from data sources. Audit Command Language is another tool, which is dedicated for only data analytics projects. Let us see the major differences between these tools, to settle which approach is better.

1. Easier Interface – The first advantage of ACL over SQL based tools is the user interface. For any end-user trying to work on some analytics project, they can very well complete basic routine tasks to get to some very insightful reports by simply using the GUI. Please see demo of ACL GUI below:

2. Workspaces – One defining feature of the ACL tool is the "workspaces". Workspaces allow the end-user to write simple lines of code for data manipulations and test the results without having to actually run any scripts. The workspaces allow the flexibility and another layer to the design process of the ACL project to execute the desired tasks.

3. Scripting – Scripting in ACL Audit Command Language is a combination of scripts and workspaces. most data manipulation tasks like creation of new formatted fields from the raw data are mostly performed in the workspaces, where the syntax for scripting is fairly simple. Other than workspaces, most tasks (such as summarizing, filtering, sorting etc.) data can be performed simply by using the GUI provided by the tool. If any user is inclined to learn how to script (with respect to analytics tasks like summarizing, sorting, appending, joins etc.), the logs give the scripts related to all such tasks performed using the GUI.

ACL Audit Command Language can be considered an entry-level skill that can be used for almost any kind of analytics projects specifically, in the audit / risk analytics domains. It acts a refined layer of software on top of the data captured in ERP systems. It is easier to catch on for professionals who do not have a technical background and almost takes like a a day maybe, if you have a technical educational background. For these reasons, it is easier to train a work on this tool, because of the easy learning curve and the relatively affordable investment as compared to SQL, SAS, HADOOP / HIVE infrastructure.

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Source by Mohit Prabhakar

Necessity of M-Commerce Applications in Today's Digital Era

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Ecommerce has created a buzz in the online market since its arrival. Day to day activities like ticket booking, shopping, bill payments and money transactions would never have been easy without the help of ecommerce. In recent years due to the mobile revolution, more people have shifted to the convenient way of using internet with their mobile phones and tablets. The growth of mobile commerce has outpaced the growth of ecommerce in the recent years.

Owing to this fact m-commerce applications have become a necessity for the growth and survival of online businesses.

If you have an ecommerce store which is not mobile friendly then you should start working in this direction to survive in the online domain soon. Here are some reasons which can convince you to make your platform mobile ready.

  1. Convenient option for users – Customer satisfaction is the ultimate goal of every business. If a customer is not satisfied with the products and services then making profit is next to impossible. M-commerce applications guarantee ease of use because of the easy to handle interface designed specifically for the mobile users. Almost every user will choose a mobile app instead of shopping from the websites for fulfilling their needs. This happens because mobile apps are more user friendly as compared to websites.
  2. Notifications make a huge impact – How do you inform your customers about the exciting offers and discounts? Email marketing is a good option but PUSH notifications have worked very well in grabbing attention of the users instantly. M-commerce applications are designed in such a way that keeping the customers updated 24 * 7 becomes easier. This is one of the easiest ways of marketing effectively and increasing the number of loyal customers.
  3. Better ROI guaranteed – M-commerce applications have progressed to such an amount that better ROI is guaranteed. The entire end to end process of shopping right from signing in till payments and checkouts is managed in a way such that users visit back for shopping again. This is one of the main reasons that attracts multiple users and results in better ROI with the onetime investment.

With these three vital reasons, having a platform which makes the ordering process quick and easy for the customers have become extremely essential. The small screen helps in gaining huge profit so start making your ecommerce store mobile friendly right now.

Conclusion: Along with the changing trends, the way of shopping has shifted to m-commerce applications which provide multiple features to the customers. Making a choice as per the requirements of your business which includes common factors like great customization, integration and user-friendly nature becomes a challenging task.

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Source by Gaurav Jain

E-Ticaret Web Sitelerinin Tasarımı Diğer Web Sitelerinden Farkı Nedir

Bir e-Ticaret web sitesi ve diğer web tasarımı türleri için temel kurallar bazen farklı olabilir. Minimalist, aerodinamik arayüzler ve kısıtlanmış içeriğin normalde en çok tercih edilen girişimlerden bazılarına bağlı olmasına rağmen, bunlar bir perakende web sitesinde işlevsel olmayabilir.

E-ticaret çevrimiçi platformları için, dönüşümün maksimum miktarı önceliklidir. Müşterileri gerçekten çok sayıda ürün ve hizmeti mümkün olduğunca satın almak için çekmek isteyebilirsiniz. Bu, en son web tasarım eğilimlerinin bir bölümünün, örneğin minimalizmin başarılı olmamasının nedeni tam da budur.

İşlevler Görünüşten Daha Önemlidir
Bir e-Ticaret platformu için planlama yaparken, sitenin işlevselliği akılda tutulması gereken en önemli şeydir. Alışveriş siteleri, kullanımı kolay, güvenli, güvenilir olan ve bu arada satın alma seçimlerini yapmaları için müşterilere yeterli bilgi vermeyi gerektiren önemli özellikler gerektirir. Bu nedenlerden dolayı, bir e-Ticaret web sitesi birkaç daha az modaya uygun vurguyu içerebilir, ancak gerekli tüm işlevleri içerecektir.

Kullanıcılar İçin Kişiselleştirme
Çevrimiçi alışveriş yaparken, müşteriler sadece ihtiyaçları için özel olarak hazırlanmış deneyimler beklerler. Bireysel bağlantılar sadece bir göz atmalıdır. Belirli bir müşteriye hitap eden temel karşılama mesajları, anlaşmalarınız üzerinde büyük bir etki yaratabilir. Müşterilere, henüz satın alınmamış ürünleri hakkında hatırlatıcı alışveriş sepeti güncellemeleri, bir anlaşma yapmak için onları gerçekten etkileyebilir.

Güvenlik
Çevrimiçi bir iş sitesinin, müşterilerin güvenliğini sağlaması ve müşterilerin alışveriş yapabilmesi için güvenilir bir yer olarak kalması için güçlü bir güvenliğe ihtiyacı vardır. Bu şekilde, örneğin, güvenli bir sistem bağlantısı olan HTTPS’den kaynaklanan ve böylece dahil edilmesi gereken kilit simgesi kilitler.

Bunu başarmak için, iyi tanımlanmış bir güvenlik sistemi, önemli bir tipografi zinciri ve müşterilere daha güvenilir bir tasarım için görüntü kuralları ile sitenizin verimli olduğundan emin olmanız gerekir. Bir satın alma işlemi yapmadan önce müşterilerin güvenliğinden endişelenmediğinden emin olun. Web sitenizin tam güvenliğini sağlamak için profesyonel web tasarımcıları kiralayın .

Bilgi Detayında Sağlayın
Web sitesi tasarımları basit ve kolay okunabilir olmalıdır, çünkü müşterinin odaklanma kapasitesinin kısa olduğunu biliyoruz. Bir e-Ticaret web sitesinde, bunun tam tersi bir durumdur ve fazla bilgi her zaman takip edilmesi gereken en iyi şeydir! Müşteriler, bir şeyleri analiz etmek için derin bilgiler ararlar ve öğeler hakkındaki belirli bilgileri anlar ve çevrimiçi mağazanızdan bir şey satın almadan önce yapabileceklerini öğrenirler.

Harekete Geçirici Mesajlar
Bir öğe ekranda her ortaya çıktığında, müşterinin satın alması için acil bir yol olmalıdır. Çekici renk kombinasyonları tonlarını ve kolay ve hızlı kullanımı kolay etkinliklere çağrıyı etkilemek için kolay bir dil kullanın. Harekete Geçirici Mesajlar, özellikle e-Ticaret platformları için en göze çarpan seçeneklerden biridir.

eCommerce to Reduce Business Overhead Costs

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eCommerce or electronic commerce is a popular format to run and grow a business in the information technology age. Because of its technical integration with profound business practices, eCommerce has emerged as a significant source of increased revenues and reduced cost. The integration of internet technology and database management systems, enable companies to operate their business in a more organized way.

eCommerce curbs costs that are underutilized or extra added cost to your balance sheet at the end of the financial year. The concept of e-store reduces business transaction cost in the following ways:

Efficient Process: Electronic selling nearly minimizes the requirements of the order processing such as papers for invoice generation, billing errors and manual tracking of sold items at a retail outlet. Electronic selling is a more efficient system, which saves a company’s time, money and manpower efforts. This translates into hassle free services without bearing much manpower cost, required at the time of check out from a physical outlet. In addition to that, least inaccuracies and minimum transaction errors enable eCommerce staff to enjoy the focus on more profit-generating activities.

Obsolete Brick & Mortar: e-stores curb the cost of physical outlet establishment and later on its maintenance cost. E-store’s counterpart – a retail store’s total earning is further divided into numerous expenses such as the maintenance of the ambience of the outlet, electricity bills, employed workforce’s salaries, telephone bills, equipment and machines to keep the records and inventory, security systems and lease. However, the income generated from an e-store has a fewer elements to spend on, between the process of getting an order and delivering it to the customers.

Optimized Inventory Management: Managing inventory is an expensive asset. Whether selling automobiles or apparels, one has to spend a good amount of money on their showcasing, storage, packaging & other stock keeping requirements. All these extra costs deploy profit margins significantly. Whereas, an e-store does not require physical space to display and store items; however, the element of packaging cost is applicable to an e-store format also, but it does not act as an extra cost, because the packaging is required for the sold items and not for unsold items.

Reduced Payment Process Cost: A physical retail outlet requires personnel, telephones, computers and payment machines to complete the payment process; whereas, for e-stores, companies only require a good payment gateway to host their transactions successfully, and in a secure environment.

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Source by Steve Berry Tickolo